Speaking archive · Baku
10 Tourism Trends Through a Hotel Operator’s Eyes: My Baku Presentation
Watch the presentation, explore ten timestamped tourism trends, and consider what they mean for your guests, team and investment decisions.
Insights & Articles
Perspectives on hospitality leadership, hotel operations, and the craft of governing excellence.
Topics Hospitality · Leadership · Education
By Ahmet Can Yeşildağ
These paths connect existing articles, practical resources and the support available. Choose what matters to you now.
Understand the operating levers, review a historical case, then decide whether an independent diagnostic would help.
Read: five hotel profit levers →
Evidence: the Baku operating case →
Get support: Revenue Diagnostic · CA$750 →Choose one behaviour, use the free fourteen-day workbook and bring a real workplace challenge to mentorship.
Practise: leadership habits and workbook →
Read: lessons from hotel leadership →
Get support: individual mentorship →Explore the gap between service standards and daily work, review team indicators and identify the development needed.
Read: from leadership intent to guest experience →
Use: the free People Performance Scorecard →
Get support: team learning and development →RESEARCH & DEVELOPMENT
Market data, research limitations and practical questions for hospitality operators, advisors and travellers.
Speaking archive · Baku
Watch the presentation, explore ten timestamped tourism trends, and consider what they mean for your guests, team and investment decisions.
Featured Article
A personal account of over thirty years in the tourism, travel and hotel industry, across Hilton, Marriott, Radisson, Titanic, Swissôtel and Hyatt — and the five leadership habits that separate the GMs who lead from the GMs who only manage.
Raising gross operating profit starts with flow-through, not occupancy. Net ADR after channel cost, hours per occupied room, F&B contribution, rate discipline and one weekly commercial meeting.
Word of mouth is still the most powerful marketing tool a country has. Why Türkiye's next decade of tourism PR will be won by a policy, not a campaign. As published in Türkiye Turizm.
Ağızdan ağıza pazarlama hâlâ bir ülkenin sahip olduğu en güçlü araçtır. Dijital göçebeler ise dünyadaki en güvenilir biçimidir — üstelik kendi yolculuğunun masrafını kendi karşılayan elçilerdir.
The gap between boardroom intent and frontline delivery is where most hotel brands lose their edge. After over thirty years in the tourism, travel and hotel industry, here is the framework I use to close it.
Over thirty years in the tourism, travel and hotel industry, distilled into the classroom. What hospitality students today need — and what the industry is failing to give them.
The Standard
Hospitality leadership, hotel operations, and executive thinking — when it's worth saying.
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