Digital Nomads Are Free Ambassadors. Let's Roll Out the Carpet.
Word of mouth is still the most powerful marketing tool a country has. Why Türkiye's next decade of tourism PR will be won by a policy, not a campaign. As published in Türkiye Turizm.
Insights & Articles
Perspectives on hospitality leadership, wellness travel, and the craft of governing excellence.
Word of mouth is still the most powerful marketing tool a country has. Why Türkiye's next decade of tourism PR will be won by a policy, not a campaign. As published in Türkiye Turizm.
Ağızdan ağıza pazarlama hâlâ bir ülkenin sahip olduğu en güçlü araçtır. Dijital göçebeler ise dünyadaki en güvenilir biçimidir — üstelik kendi yolculuğunun masrafını kendi karşılayan elçilerdir.
The gap between boardroom intent and frontline delivery is where most hotel brands lose their edge. After 30+ years governing operations across Hilton, Radisson, and Marriott, here is the framework I use to close it.
The science of longevity and the art of hospitality converge at altitude. Why the Dolomites are becoming the world's most powerful reset destination.
Three decades of operational experience distilled into the classroom. What hospitality students today need — and what the industry is failing to give them.