Research & Development file · Compiled and updated October 13, 2026

Retreat Tourism: What the Evidence Supports

Retreats are among the most discussed formats in travel and among the least precisely measured. This article separates what is documented from what is merely reported, so that advisors, operators, and guests can reason from the same facts.

By Ahmet Can Yeşildağ

The short version.

What a retreat is

Retreat tourism is travel built around a structured, purpose-led residential stay: a yoga or meditation intensive, a silent retreat, a digital detox, a burnout-recovery program, or a company off-site. It is best understood as a travel format that spans several categories. Wellness-focused retreats sit inside wellness tourism, meditation and pilgrimage retreats overlap with spiritual tourism, and corporate retreats belong to the business-travel market.

The academic literature offers several definitions, and they converge on a few ideas.

A purpose-built centre which accommodates its guests for the purpose of learning or improving a body-mind activity, and/or receiving complementary therapies while there.Naidoo, Schembri & Cohen, 2018, residential-retreat systematic review
Places for quiet reflection and rejuvenation, a chance to regain good health or a time for spiritual reassessment and renewal, alone or in a group.Kelly, cited in “Journeys of the Self”

A third definition, from the Journal of Research in Tourism Management and Development, describes a specially organized event in which a group moves away from its usual environment and devotes time to rest, study, development, or spiritual focus.

Kelly also draws a useful contrast. Water- and spa-based wellness leans toward curative body treatments. Retreat tourism leans toward preventive practices for mind and spirit, with self-development as a major focus.

One honest limitation: there is no single strict definition of “retreat.” Researchers usually define it operationally for a given study, for example a residential stay of one or more nights with a health-related outcome. That is the first reason to be careful when comparing numbers across sources.

How retreats differ from adjacent categories

Boundaries blur in practice. The retreat format’s distinguishing feature is a structured program of practice over multiple residential days.
CategoryDefining featureTypical example
Spa resort holidayCurative body treatments, often water-basedThermal-bath resort
Wellness tourismAny trip that includes wellness spending, whether or not wellness is the purposeHotel with a spa used incidentally
RetreatPurpose-led residential program with structured practice10-day silent meditation retreat
Spiritual tourismTravel motivated by spiritual enhancement or self-improvementPilgrimage, ashram stay
Medical tourismTravel for clinical medical careSurgery or dental tourism

A yoga retreat in Bali can be both wellness and spiritual tourism. The format is defined by the program, not by the label on the brochure.

Main forms

TypeFocusTypical format
Yoga and fitnessPhysical practice, mobility, strengthMulti-day asana and breathwork programs
Meditation and spiritualIntensive meditation, self-understandingSilent retreats, ashram stays
Mental health and burnout recoveryEmotional regulation, stress, griefTherapeutic residential programs
Digital detoxDisconnection from technologyNo-Wi-Fi cabins, nature immersion
Nature and adventureOutdoor immersion, enduranceHiking, surfing, cold-therapy retreats
Creative and learningSkill-buildingWriting, art, cooking retreats
Corporate and teamCohesion, strategy, leadershipOffsites for distributed teams
Faith and pilgrimageReligious or spiritual renewalMonastic and temple stays

Market evidence

Market figures are in US dollars unless otherwise stated.

The critical caveat. This research did not identify an authoritative global estimate for retreat tourism alone. Published “retreat market” figures come from commercial research firms whose scopes vary and often blend retreats with wellness resorts, destination spas, or all wellness-travel spending.

One example of how definitions shift the number: Mordor Intelligence values the combined wellness resort and retreat market at $121.32 billion in 2026, projected to reach $189.1 billion by 2031 (9.29% CAGR, 2026–2031). That definition explicitly bundles resorts, destination spas, and yoga and Ayurveda retreats into one category.

Wellness tourism: the better benchmark

The most defensible quantitative context comes from the Global Wellness Institute (GWI), the non-profit that publishes the sector’s benchmark data. According to its 2025 Global Wellness Economy Monitor:

This measures wellness tourism, not retreats. Its growth rate does not by itself establish that retreat travel is growing faster than tourism overall.

Wellness-tourism expenditure by region, 2024. Source: GWI 2025 Monitor.
Region2024 expenditureCAGR 2019–2024
North America$346.9b5.8%
Europe$258.2b5.0%
Asia-Pacific$215.0b8.9%
Latin America and Caribbean$41.0b4.8%
Middle East and North Africa$24.7b15.0%
Sub-Saharan Africa$8.2b6.6%
World$893.9b6.4%

For Canadian context, GWI reports that Canada’s wellness economy reached $143.8 billion in 2023, the eighth largest globally, with wellness tourism then estimated at $13.3 billion (GWI’s 2024 Global Wellness Economy Monitor). The newer 2025 Monitor revises Canadian wellness tourism to US$13.9 billion for 2023 and reports US$16.6 billion for 2024; figures from different editions should not be combined to calculate growth. A fuller Canadian picture is in Retreat Tourism in Canada.

Reading the numbers

Three questions keep market and outcome figures honest. They apply to every statistic in this article and to any you meet elsewhere.

  1. What is inside the category? The Mordor Intelligence figure of $121.32 billion bundles resorts, destination spas, and retreats. The GWI figure of $893.9 billion counts all trips with wellness spending, including a hotel spa used incidentally. Neither is a retreat count.
  2. Who was measured? The 60% female, mean-age-58 profile describes one survey's respondents. The 8.3% adverse-event estimate describes meditation studies broadly. Neither describes every retreat guest.
  3. Is the source measuring or reporting? GWI and the peer-reviewed studies measure. Condé Nast Traveller, Vogue, National Geographic, and The Times report on offerings and sentiment. Both are useful, but broader conclusions depend on each source’s sampling, methods, and scope.

Who goes, and why

The best-sourced demographic evidence is a peer-reviewed global survey by Naidoo, Schembri, and Cohen. It was anonymous, online, and run in nine languages among people who had attended at least one residential retreat in the previous 12 months. Of 3,708 who started, 2,661 were eligible. The abstract reports 60% female (1,299 respondents) and a mean age of 58 among 2,182 age responses.

The leading motivations in that survey were relaxation and holiday, improving general health and learning coping mechanisms, and reducing stress and improving mental health. These describe this survey’s respondents only. The authors note that longitudinal and randomized studies are needed before conclusions are drawn about the wider retreat-traveling population.

Documented motivations across the literature

The following come from editorial and trade coverage. They describe emerging offerings, not measured population-wide shifts, and should be read that way.

Illustrative examples

These contrast different segments. They are not a ranking.

ExampleLocationSegment
Vipassana centers (dhamma.org)Global10-day residential silent meditation, run on donations
Esalen InstituteBig Sur, CaliforniaHolistic workshop retreats and self-guided explorations
Ratna Ling Retreat CenterSonoma County, CaliforniaMulti-day residential retreats in meditation, yoga, and qigong
The Retreat Costa RicaAtenas, Alajuela, Costa RicaAdjacent example: luxury wellness resort with opt-in programming

The last row is instructive. The Retreat Costa Rica describes itself as a five-star, adults-only, full-service luxury wellness resort, not a scheduled retreat with mandatory programming. Guests choose how much wellness activity to take part in, and its “Retreat Experience” package includes three daily meals and access to optional yoga, sound healing, cooking classes, and workshops. By the definition above, that places it next to the retreat category rather than squarely inside it.

Research on outcomes

The 2018 systematic review

Naidoo, Schembri, and Cohen reviewed 23 studies published before February 2017 (8 randomized controlled trials, 6 non-randomized controlled trials, and 9 longitudinal cohort studies) involving 2,592 participants. It appeared in BMC Complementary and Alternative Medicine (vol. 18, art. 8).

The review’s own limitations are substantial. Most studies had small samples, poorly described methods, and little follow-up. None reported adverse effects or health-economic outcomes. The interventions were heterogeneous, so the findings do not automatically apply to today’s commercial retreat products.

The 2017 Queensland observational study

Cohen, Elliott, Oates, Schembri, and Mantri studied a one-week residential wellness retreat in Queensland, Australia. After one week (n = 37) they reported reductions in weight (−1.6 kg), abdominal girth (−2.7 cm), and blood pressure (−16.1/−9.3 mmHg systolic/diastolic), along with improvements in mood and stress measures. The study reports these were sustained at six weeks, but only 17 people completed that follow-up. That small sample limits confidence in the durability claim.

A 2026 mental-health-focused review

Burén and Bylow (Journal of Recovery in Mental Health, vol. 9, no. 2) examined 17 peer-reviewed studies published 2015–2025, covering approximately 6,501 participants, following PRISMA 2020 guidelines. Most studies reported improvements in mental health and subjective well-being. The authors identified five recurring potentially beneficial components:

  1. Structured daily activities
  2. Healthy diet
  3. Social support
  4. Self-regulation practices
  5. The environment

Their conclusion is restrained: the evidence is heterogeneous, frequently limited by methodological weaknesses, and insufficient to support integration into clinical practice. The included interventions ranged from one day to about nine days, so the review is not exclusively about residential retreat travel.

The bounded conclusion. Studies suggest retreats can produce short-term benefits in mood, stress, sleep, and some physical measures. Heterogeneous programs, small samples, limited follow-up, and the absence of adverse-event reporting in the retreat-review literature constrain what can be said about durability and safety.

Adverse effects: a real and documented concern

The 2018 retreat review found no reported adverse effects among its included studies. A separate body of research does document them for meditation practice broadly. It does not measure retreats specifically, and the distinction matters.

Benefits and concerns

Documented benefits

Risks and concerns

The business side

Operating models vary: standalone retreat centers, resort-embedded wellness programs, and facilitator-organized retreats in which a teacher books a venue and sells packages. Revenue comes from per-person packages, add-ons such as private sessions and treatments, and corporate contracts. Operators commonly describe pricing as all-inclusive, covering accommodation, meals, and program activities. Precise profitability figures are not independently verifiable from public sources, so detailed economics fall outside this overview.

Implications for advisors

This section is editorial synthesis drawn from the evidence above, not a finding of any single study.

  1. Define before you compare. When a market figure appears, ask what it includes. A “retreat market” number that bundles resorts and spas is not a retreat number.
  2. Match the format to the person. A silent, ten-day program and an opt-in resort program are different products with different risk profiles. Pauly et al. found higher odds of unpleasant experiences among retreat attendees, which supports a more careful conversation about intensive formats.
  3. Make screening part of the service. Ask operators how participants are screened, what emergency support exists, and whether any activity can be declined without penalty.
  4. Keep claims proportionate. The research supports describing retreats as potentially beneficial for short-term mood, stress, and some physical measures. It does not support promising durable outcomes or positioning a retreat as a substitute for clinical care.
  5. Treat cultural practices with care. Ask who leads ceremonial elements and under what authority.

A screening checklist for guests and advisors

Drawn from the concerns above. It is a set of questions to ask, not a safety standard, because the evidence reviewed does not establish a common credentialing or screening standard across operators.

Before booking

Fit and access

Expectations

Questions answered

What is retreat tourism?

Travel built around a structured, purpose-led residential stay, such as a yoga or meditation intensive, a silent retreat, a digital detox, a burnout-recovery program, or a company off-site. It spans wellness, spiritual, and business travel rather than sitting in one category.

How big is the retreat market?

No authoritative global estimate covers retreats alone. The strongest benchmark is for wellness tourism, which the Global Wellness Institute puts at $893.9 billion in 2024. Commercial “retreat market” figures blend retreats with resorts and destination spas.

Do retreats work?

Studies suggest short-term benefits in mood, stress, and some physical measures. Samples are small, programs vary, and follow-up is limited, so durability and safety are not firmly established. Retreats are not a substitute for clinical care.

Are there risks?

Adverse effects are documented for meditation practice broadly. A 2020 review estimated 8.3% prevalence across heterogeneous studies, and a 2022 survey found retreat attendees had higher odds of reporting unpleasant experiences, though not greater severity.

Outlook

GWI projects wellness tourism, the category that contains wellness-focused retreats, to grow 9.1% annually from 2024 to 2029. Trade and editorial coverage points to burnout, loneliness, digital saturation, and hybrid-work culture as demand drivers, with offerings diversifying from silent meditation to corporate offsites. The open research questions are the durability of health benefits, adverse-event documentation, cultural and environmental sustainability, and equitable access.

Open questions

Key sources